What I do

CRO - SEO - Development - Design

HELLO. I’M RICH BERGLAND. IT’S NICE TO MEET YOU.

I am a conversion rate optimization manager (CRO) and SEO specialist who specializes in helping clients increase revenue and growth for their eCommerce, lead generation, subscription, B2B/B2C websites through strategic CRO, SEO, and improved customer experience.

I am also a web developer with an extensive background in front-end development, UX, and design. When I design and develop for the web, I create unique, rich media experiences for users featuring the latest technology while adhering to CRO and SEO best practices and web standards.

As a design professional, my west-coast-inspired design is produced with great attention to detail, an inventive color palette, expressive typography, and clear communication. I love coming up with layout ideas, creating graphics/illustrations, and performing image retouching for magazines, advertisements, packaging, and marketing collateral. I also have experience in shooting, directing and editing video for feature films, commercials, and training purposes.

Always here to help,
Rich Bergland

Technical Skills

What I can do

Conversion Rate Optimization Manager (CRO)

Analysis: Analytics audits • Heatmap reviews • Sales funnel analysis • Site-wide Situational analysis • Email and Upstream Messaging audits
Optimization: Strategic and tactical optimization planning • User Experience (UX) optimization • Personalization
Measure & Monitor: A/B testing • Analytics review and reporting
Management: Client liaison • Internal team leadership • Project management

SEO Specialist

Analysis:Technical SEO site audits • Local Search audit • Keyword research & Topical analysis • Competitive Backlinks analysis
Optimization: Creation and implementation of SEO audit recommendations • On-Page tuning • Local Search configuration • Link Building • SEO strategic planning
Measure & Monitor: Monitor and reporting of site traffic for key pages and rankings for top terms • Google Search Console • Backlink monitoring
Management: Client liaison • Project management • SEO site development

Web Developer and Designer

Creation: Site information architecture (IA) • UX • Wireframing • Web design
Development: Site development • Migration • Technical support • Maintenance
Management: Poposal creation • Project planning • On-going management

Web and Graphic Designer

Creation: Branding and identity (logos, brochures, and marketing collateral) • Designer of multiple magazine titles • Advertising campaign creation
Proficiency: Layout work • Image editing (retouching, color correction, and color separation) • Color theory • Typography • File preflight
Management: Client liaison • Project management • Inventory control • Budgeting and bookkeeping

Video Production

Creation: Produce, direct and edit feature films and commercials
Proficiency: Extensive use of cameras, editing equipment, lighting & microphones • Editing of sequences, demo reels, grading and media encoding
Management: Client liaison • Project planning and management • Budgeting and bookkeeping

EXPERIENCE

Where I have worked

ClickPath Consultants

Conversion Rate Optimization and SEO Consultant
One Year - Raleigh, North Carolina

SiteTuners

Director of Conversion Rate Optimization
Three Years - Tampa, Florida

OzTech

SEO Specialist
Ten Years - Bend, Oregon

Bergland Design

Designer and Web Developer
Fifteen Years - Santa Cruz, California

Monarch Media

Design and Quality Specialist
Three Years - Santa Cruz, California

Nature Footage

Graphic Designer and Media Asset Manager
Two Years - Monterey, California

CreateSpace

On-Demand Publishing Team Lead
Two Years - Scotts Valley, California

DogHouse Entertainment

Video Production Manager
Four Years - Santa Cruz, California

AI Studios

Graphic Designer and Print Production Manager
Seventeen Years - Sausalito, California

MD Productions

Video Production Manager
Four Years - Denver, Colorado

Select clients I have worked with

University of California-Santa Cruz
Worlds Gym
Arizona State University
Stanford University
Launch Brigade
Jameson and Company
Cost Analysis
HTG

Tools

Tools I Use

Analytics: GA4, GTM, Looker/Data Studio, Swydo
Heatmaps: Clarity, Hotjar, Lucky Orange, Crazy Egg
SEO: Screaming Frog, Google Search Console, Moz, SEMRush
Testing: Optimize, Convert, Optimizely
CRM: Hubspot, Salesforce, ActiveCampaign
Development: WordPress, HTML, CSS, JS
UX: Figma, Mockflow, Sketch
Design: Photoshop, Illustrator, InDesign
Project Management: Asana, JIRA, Intervals, Google Workspace, Microsoft 365
Video: Final Cut, Premier

What Clients Say

JoAnna Rottke

UCSC - Santa Cruz

“Rich's work was very professional and his responses were quick. He was open to making the changes we suggested, no matter how minute, and the end product was very attractive. Our fundraising campaign was very successful this year, and I'm sure Rich’s re-design of our brochure was part of that success.”
Jon Adams

SHA Athletics

“I am really impressed with Rich’s ability to capture my ideas and put them into an attractive, functional site. Rich built exactly what I was looking for. He had many suggestions for tools and design that I would have never considered on my own. He made the process painless and I really appreciate all of his patience and professionalism. I would not hesitate to work with Rich again and I would highly recommend him.”
Susan Ryder

Santa Cruz Elks Lodge

“I really enjoyed what Rich created for our annual charity youth golf event. The logo and promotional brochure look fantastic! I would recommend Rich to anyone looking for a talented graphic artist who has a flair for great design and bringing a project in on-time and within budget.”
Ryan Vierra

VP Productions

“I contracted Rich to create the graphic design work for our company’s DVD productions. With little to no direction from us he took the lead and produced some excellent artwork and packaging that we are very proud to display for our business. We would definitely seek his expertise on other projects in the future.”
Jennifer Borsoni

The Law Offices of James L. Mayer

“Rich was very helpful in designing and implementing our new website. He is knowledgeable, responsive, efficient and very personable. Rich is always available to assist with any technical issues. He is extremely patient and takes time to explain the technical aspects of our website. We love our new website and have received many compliments from our clients. We will definitely use Rich in the future for any website updating, design and maintenance needs.”
Eric Delangis

Engineer & Inventor

“Rich, thanks so much for the great website design. You were able to capture the essence of what I wanted to portray to my clientele in a clean, engaging, contemporary website. The scalability of the site to work seamlessly from my desktop computer to my tablet and to my cellphone is really slick. Your ability to weed through all of the bits and pieces of information that I gave you and put it together in a clear and concise presentation saved me many hours of tedious work. I will use you again and have already recommended you to several people.”

Selected Works

Portfolio

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The Law Offices of James L. Mayer, P.A. website

Website Design and Development
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Santa Cruz Rail Tours

Logo, Brochure and T-Shirt Design
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Colorado Nail and Foot Care Website

Web Development and Logo Design
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Santa Cruz Elks Youth Golf Event

Logo Design and Brochure
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UCSC Dickens Project Fund Raiser

Tri-fold Brochure
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Botanica Magazine

Logo Design and Page Layout
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Scottish Heavy Athletics

Web Design and Development
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Island Master T-shirt Design

T-Shirt Design
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UNC Adult Education Ad

Display Ad
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Eric Delangis Logo

Logo Design
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Walk Away

Logo Design, Business Card, Stationary
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Toronado Bar

Web Design and Development